Grizzard DiMES
The Direct Marketing Enterprise Solution is a revolutionary way of managing an organization’s marketing and fundraising programs. DiMES is a solution that integrates internal and external data; maintains and manages a donor database; streamlines the creation and selection of on-line/off-line collateral, content and copy; automates the campaign selection, production and acknowledgment process; empowers the decision-makers in your organization with web-based reporting, analytics and modeling.
Technical Description
The DiMES UI operates in a Microsoft Internet Explorer intranet environment and uses a traditional web page structure.
The presentation tier uses XSLT/XML and JavaScript to render the screens from Server Side Javascript and is hosted on Microsoft IIS. (The business and data tiers were implemented by the software development team using Microsoft Biztalk and SQL Server). Technologies used in the UI include:
- HTC Component behaviors to promote reuse of controls (calendars)
- XMLHTTP and SQL Server 2000 XSD updategrams to access data
The development tools used to construct the UI include:
- Microsoft Visual Studio
- XML Spy (XSLT Translator)
The Grizzard Agency traces its roots back to the very earliest days of direct marketing. While tradesmen of the past were delivering their wares by horse-and-buggy, Claude T. Grizzard, Jr. was exploring new avenues and gaining recognition as an innovative leader in the new medium of direct mail. The company began in 1919 as a small production-oriented direct mail company in Atlanta to service the fundraising and commercial business communities.